An Alt Cult Market Evolves, Corporate Culture Crashes, and the Customer is Allways Out of Her Mind

Reverberations as the myth of the centralized solution collapses

1950s Vintage Screech Owl Prototype by Andersen Design. Photo by Mackenzie Andersen

Originally Published in Woodworkers of the World Unite!!! on Medium. 4/17/2022 8:15 pm

Allow me to introduce myself.

I was raised in an unusual background. It takes a lifetime to realize how unusual it was, as, from an immersed perspective, it is the norm. The understanding that my background is out of the ordinary in the context of the larger world is unfolding continuously. I had to lose what we had to see it, or at least to lose a central part of it, the production facility, which for years I have been visualizing as manifesting anew as a network of many small independently owned studios.

My visualization of a studio network came in the form of a practical solution to an existing problem. The production of our entire line had landed on our small basement studio with its hewn rock walls that made it resemble a caveman’s working studio, very apropos for one of mankind’s most ancient technologies. I loved …