Mackenzie Andersen's The Individual vs The Empire!

Mackenzie Andersen's The Individual vs The Empire!

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Mackenzie Andersen's The Individual vs The Empire!
Mackenzie Andersen's The Individual vs The Empire!
New Ceramic Production Ideas in Search of Innovative Marketing Consultant.

New Ceramic Production Ideas in Search of Innovative Marketing Consultant.

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Mackenzie Andersen
Jul 12, 2013
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Mackenzie Andersen's The Individual vs The Empire!
Mackenzie Andersen's The Individual vs The Empire!
New Ceramic Production Ideas in Search of Innovative Marketing Consultant.
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The Fin Whale

We visited with a SCORE specialist on licensing this week for a very informative meeting but left with an overwhelming new list of things to do before that can become a reality.

Andersen stoneware's assets are our name, our history, and our designs and original glazes with a long established marketability but, as a family business we made mistakes that resulted in working in a space and staff too small for the size of our complex company.

I have been writing about concept of The Great American Ceramic Designers Crafsmen Network. I have learned that there is a company on the West Coast that is doing what I envision. The Company is Mud Shark Studios. They do mold and production work for others which supports their own studio work. I envision a network of similar operations and have suggested that such operations can be located in low income areas and help to revitalize the economy in a way that utilizes skills within the existing populous- but they can be located any where as…

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